Wild Game is the term used to describe animals and birds that are shot in their natural environment. There are three categories of Wild Game:- Small Game in Feather, which consists of; Pheasant, Partridge, Mallard, Pigeon, Woodcock and Grouse. Small Game in Fur is made up of Rabbit and Hare.. Finally, Large Game which consists of Venison and Wild Boar. The popularity and the demand for Wild Game meat has grown significantly over recent years. The customer desire to know where their food has come from and to know what they are eating can be easily fulfilled with Wild Game meat. All Wild Game cuts from Willo are fully traceable and are completely natural with nothing added. Wild Game has a unique and distinct flavour and recent research from the ‘Game to Eat’ campaign has shown numerous health benefits. Wild Game is low in cholesterol, low in fat, high in protein and iron. Venison is a healthier good alternative to other red meat, with its’ deep flavour and leanness. As Wild Game is shot in the natural environment and not farmed, it has a tendency to be leaner and has much more flavour than farmed Game.